Allow Comments on Your Videos
Every video you post for the purpose of marketing should be a place where you audience can leave comments and have discussions. It’s also a place where you can engage with your audience and answer questions, and you can even post links to your blog or website. However, you should at least moderate the comments you receive. This allows you to catch spam before it’s posted and keep your comment board neat and clean.
Take Advantage of Your Own Channel
Starting your own channel is a great way to allow your viewers to subscribe to your videos and locate specific videos in your library. This is an easy way to connect with your viewers and ensures that your subscribers are immediately notified of new material. This alleviates some of the burden of getting that new material out there, since your loyal viewers will already know it exists.
Give Your Audience Something to Do
If you’re using a YouTube video for marketing purposes, you probably want your audience to do more than just watch the video. Give them the opportunity to “Like” your Facebook page, follow you on Twitter, or visit your website. Do this by providing links that are visible and direct. Don’t try to hide the destination and trick people into visiting your site. The goal is to build a relationship with your audience, to keep them coming back, and you’ll do this best by providing honest links on your YouTube video.
Make Your Video Stand Out
Videos are everywhere. And it’s unlikely your content is so unique that it hasn’t been covered by someone in some form. In order to attract and keep your audience, you’ll have to get creative. Don’t just make a video, make a professional video. Use high quality sound and exciting graphics to create a video that is truly unique.
Pay Attention to Text
It’s not enough to simply post a YouTube video. You have make sure that video is found by search engines such as Google or Yahoo. To do this, you’ll have to ensure that your text and tags contain relevant keywords and phrases. These phrases should work both to attract the attention of the search engines and interest readers. When tagging your videos, think like a search engine and pick terms that someone might type into Google in order to find content like yours.
YouTube is a powerful tool for promoting your services, products, and business as a whole. With some simple tips and a powerful video, you will soon be able to maximize the potential of YouTube and attract a loyal group of followers.
